Hotel Chocolat launch Real Tasting Adventure Kit for Chocolate Week

Wednesday 17th August

British luxury chocolatier and cocoa grower, Hotel Chocolat, is launching a groundbreaking Real Chocolate Tasting Adventure featuring 10 chocolates from across the chocolate spectrum. It’s a take-home kit specially created to demystify chocolate tasting and help customers take their love of chocolate a step further – discovering how to taste chocolate, what to look out for and, crucially, how to express those flavours.

This brand new product has been inspired by the success of the company’s…

Divine announce some of their Chocolate Week activities

Friday 12th August

Divine Chocolate, the farmer owned fairtrade chocolate company and sponsor of Chocolate Week since 2003 have announced some of their plans for the week. Divine and The Gore Hotel in Kensington have created the UK’s first ever Divine Chocolate Board. A sensory experience where the diner chooses three different flavours of Divine chocolate to taste, to which is added a scoop of Divine ice-cream, Divine chocolate truffles and fresh berries, the chocolate board concept which makes a tempting…

Patisserie Vercruysse

Friday 29th July

Chocolate Week met with chocolatier Geert Vercruysse this week. Geert’s chocolaterie is based in Kortrijk in Belgium.
Take a look at his website.
He’s known as one of Belgium’s best chocolatiers and is now building a great reputation outside his home country. Chocolate Reviews started the awareness here in the UK with his extremely complimentary
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William Curley’s book launches for Chocolate Week

Thursday 14th July

We can look forward to a number of chocolate books launching in the Autumn of this year but one of the most anticipated has got to be William’s Couture Chocolate - A Masterclass in Chocolate. William has won the Academy of Chocolates best chocolatier award 3 times and the joint award again this year. He’s worked incredibly hard on this book and it looks gorgeous. It starts by examining the origins of chocolate and then moves onto the masterclass where William shares his techniques…

Thorntons closes 120 stores

Monday 11th July

Thorntons have announced a strategy review which re-positions the business over the next three years and includes the closure of at least 120 stores. As part of the restructure Thorntons are developing a less seasonal business with more gifting launches and a new range of boxed chocolates for 2012. They’re also planning on improving on the in-store experience both in terms of the look of the shops and customer experience.

Much of the publicity in the press of Thorntons demise has…