Created by Harvey Nichols Food Markets and Restaurants founder Dominic Ford and business partner Pat McDonald, Food Inc. aims to delight customers by bringing ‘a restaurant approach to food shopping’ as well as injecting some fun into the experience, more akin to eating out than simply buying groceries.

“We believe that food makes people happy and we aim to make Food Inc. customers happy by bringing a fresh, innovative and enjoyable approach to food shopping, using restaurant know-how to enhance and reinvent the retail experience,” explains co-founder Dominic Ford.

Dominic and Patrick have been involved in countless successful restaurants, through which they have developed an instinctive understanding of ingredients, seasonality, menus that excite and the convivial enjoyment of food and drink.

The chefs and life-long foodies running Food Inc. are not especially interested in tins, packets and buy-one-get-one-free. Their aim is to show customers how to shop for the ingredients and ready-to-eat foods that will really make them happy.

With its unique, modern, stainless steel and glass showcase design by Architects Lifschutz Davidson Sandilands and funky graphics by Michael Nash Associates, Food Inc. promises to offer West Londoners an inspirational, contemporary food shopping experience.