Chocolate Week

Participant - The Academy of Chocolate

The Academy of Chocolate
  • Participant Type:
  • Other
  • Location:
  • Nationwide, Online
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The Academy of Chocolate is an organisation run by chocolatiers and industry experts that aims to improve the standard and knowledge of chocolate in the UK.

The Academy of Chocolate was launched in the UK in London on 15 June 2005 and its aims are to:

- Encourage chocolate lovers to ‘look beyond the label’ to differentiate between chocolate confectionery and ‘real’ chocolate;
- to improve the standard and knowledge of chocolate in the UK by promoting an understanding of the ingredients of chocolate, through the chain, from bean to bar;
- to encourage the transparent sourcing of cocoa beans from the plantations, and their production in socially fair and environmentally undamaging conditions.

The Academy holds regular events and organises the Academy of Chocolate Awards every two years.